Wednesday, March 31, 2010

Webinar Series Starts Tomorrow!

In less than 48 hours, another LinkTrust training webinar series will begin.
Registration is available now!

The webinar series is April 1 and 2, at 11 a.m. MST. Register for the first day at here and for the second day here.

Spend an hour Thursday, April 1, learning how to customize LinkTrust for your company. We'll also cover how to customize your affiliate center, use tokens, and set up affiliate fraud filters. We'll even touch on the basics of creating a campaign, ideal for a new employee who needs an overview of LinkTrust. Register here for day one.

Stop by again on Friday, April 2, to find out more about affiliate management and reporting within LinkTrust. We'll cover the details of affiliate fraud scoring, placing affiliate confirmation pixels and the reports available within LinkTrust. Register here for day two.

Once registered you will receive an email confirming your registration.

Our next webinar will go over the new features we are releasing at the end of April. Check back for more info over the coming weeks.

Looking forward to seeing you on the Webinar!

Thursday, March 25, 2010

Now that was a good question...

Hey @affbuzz and @trevornk!

We noticed your tweets last night and wanted to let you know, we hear you.

Instead of trying to answer everything on Twitter in a 140-character limit, we're answering you here and hope that it will help all affiliates and networks that use LinkTrust as well.

Your tweet said: "LinkTrust = No access to stats for 10 minutes every hour, a numerical username you can never remember and too many clicks to access stats."

1. Why is there no access to stats for about 6 minutes each hour?

At the top of each hour we roll up the prior hour’s statistics. One of the battles of real time tracking, and fast reporting is that the two contradict each other. The best balance current technology allows is the previous hour’s roll up. We are working to cut this window down from around 6 minutes to 2 minutes.

2. Why have a numerical username?

The numerical usernames are auto-generated by the system based on affiliate id. Every affiliate network using LinkTrust 6 can allow the affiliate to change or not to change their username and password. If this is a feature you haven’t been given, check with your affiliate manager to see if you can get it changed.

3. Why so many clicks to check your statistics?

In LinkTrust 5.7 and 6, the affiliate network has control of the placement of statistic graphs and reports. We suggest affiliate networks have a menu tab solely for reports, which when clicked, automatically loads the report and shows clicks, giving you one-click reporting. In LinkTrust 6, the network has the ability to show a graph of the clicks on the home screen when the affiliate logs in. You can ask your affiliate manager to have the network place that graph in a more visible location.

Hope that helped @affbuzz and @trevornk, we appreciate the feedback!

Wednesday, March 24, 2010

Training Tip

Last week we promised to post the video of the training webinar on Tuesday. We spent all day yesterday fighting with video recording software trying to get it up as promised. In the end we triumphed and have this shiny new video to offer you.
Check out this video and find out how to use LinkTrust to minimize fraud.

Friday, March 19, 2010

AdNetShield: Your business' lifeboat

You work hard to make your affiliates happy, your campaigns successful and provide quality traffic to your advertisers. Even when each day isn't smooth sailing, the winds are generally at your back and you can always enjoy the setting sun on the horizon at the end of the day.

As the sea of affiliate marketing continues to grow, there are uncharted waters that arise daily. Each network, affiliate and advertiser is surrounded by tremendous opportunities for growth.

As a service provider in this industry, LinkTrust has a unique vantage point that allows us to see the negative outcomes for some of our customers when affected by these risks.

About a year ago, LinkTrust began to proactively shore up our physical assets as well as our software platform to protect LinkTrust and LinkTrust partners against service interruptions – both malicious and inadvertent.

In the process, we discovered a need for protection in areas where it is impossible to anticipate every scenario. We began the search for an insurance coverage that could fill the gap.

In our search, we didn’t find any company that could provide the type of coverage we were looking for. But we did find a company willing to develop a unique plan. The result is the cooperation of Citadel Insurance Services with Lloyds of London to provide a ground breaking insurance product uniquely designed for the online and affiliate marketing industry.

Citadel was instrumental in negotiating this product with Lloyds of London so that the resulting insurance product provides broad protections against common industry risks, but remains affordable.

The role of LinkTrust in this process was to educate both Citadel and Lloyds of London on the unique needs of our industry. Through this cooperation, we were able to secure exclusive pricing for LinkTrust partners.

Ryan Osborne of Citadel, wrote an article in this month's issue of FeedFront Magazine about building a fortress around your business. He highlighted several case studies where an insurance policy helped a company overcome incredible obstacles. Read more here.

Find out more about AdNetShield for LinkTrust partners by contacting Having the security of AdNetShield for your company will help you ride out each potential storm with confidence.

Friday, March 12, 2010

Control Fraud using LinkTrust today!

We released several affiliate fraud controls in January to help LinkTrust partners when signing up new affiliates. These features are already saving our partners time. Next week we will show you how to use LinkTrust parameters to control fraud in areas other than fraudulent signups.

Gavin will bring you all of the tips and tricks you need to know in a webinar Thursday, March 18 at 11 a.m. Register here today!

This is the second webinar in our ongoing training series. Each webinar is designed with you in mind, making sure you are using LinkTrust to the fullest.

Share your ideas for future webinar topics with us! Need a refresher or an in-depth look at a particular feature? We'd love to help you out. Let us know in the comments, or email

Learn how to implement even more fraud control features and register today!

Wednesday, March 3, 2010

FreeRide 2010

We finished FreeRide 2010 this week, spending three days socializing, skiing and networking with more than 20 LinkTrust partners at the beautiful Sundance Resort.We've got tons of pictures from the event on our Facebook page. Become a fan for updates!

The development meeting on the last day of the event was informative and exciting. We got so many new ideas for features and functionality and we are already figuring out how to put them in place.

Thanks for a great time!