Thursday, October 29, 2009

Users' Group Wrap up

As one of LinkTrust’s newest employees, I looked forward to the LinkTrust Users’ Group last week for a couple of reasons. One, I was excited to meet a few of our partners (I know how much everyone else here likes them). Two, I’m still getting used to the system and was interested to see the unique features of version 6.0. Three, we decided to broadcast the entire conference as a webinar (mainly my responsibility).

It was great to meet some LinkTrust partners in real life instead of just following them on Twitter or chatting on IM. It was fun to learn why Jose from Revenue Gateway chose to work in affiliate marketing and five minutes later discuss Canadian hockey players with Geoff Clay from RevStars Media.

A few of the partners, especially those still on 5.7, were just as interested as I was to see the features of version 6.0.

The webinar was a great option for the partners that couldn’t make it out to Salt Lake City. We will make the recorded sessions available soon. Until then, you can run through some of the exercises at

For the networking dinner we invited members of RMAMA, LinkTrust partners and other local affiliate marketers to board the LinkTrust airline. The airplane we built in the historic Joseph Smith Memorial Building was a sight to see. For more pictures, check out our Facebook album. (Become our fan too!)

Each attendee got something different from the training and activities of the Users’ Group. Allan Stone from Restoration Media says he is excited to migrate to 6.0 as soon as possible. Bert Seow of RateSpecial, says he enjoys coming to Users’ Group to get to know the LinkTrust team better. The Q&A with Bryan Call, vice president of technology, about where LinkTrust is headed gave Caryn Stoll of GetAds an opportunity to discuss the accounting reports that would make her job easier.

It was great to get so many suggestions and make some new friends. If you have any questions about the Users’ Group or suggestions for improvements on LinkTrust let us know, we’re listening!

Wednesday, October 21, 2009

Industry Resource: ApogeeInvent

For the increased success of each partner, LinkTrust recommends using professional online design when developing campaigns, creatives and company web sites.

ApogeeInvent is an enterprise development company that offers premium quality online design, marketing and web development solutions. From building technology platforms with professional designs to offering business consulting and management, ApogeeInvent has been instrumental in the growth of many companies, including several on the Inc. 500 list.

ApogeeInvent has a full digital product line and provides a wide range of services, including custom programming, web/print design, social media marketing and SEO optimization, content management and copywriting, hosting and e-commerce. It serves niche markets through subsidaries Auto Search Technologies, Inc. and Product2Web, Inc. View the company web site at

Tuesday, October 20, 2009


Now more than ever, you have to maximize the ROI of your traffic. Whether you buy or sell, online traffic costs money. More often than you think, traffic is driven to slow or unresponsive pages, creating a loss of revenue.

LinkTrust recommends
ObservePoint to monitor redirects, offers and pixels 24/7, and send alerts to anyone you want, worldwide whenever a link, offer or pixel is broken or slow.

ObservePoint gives you a competitive edge by maximizing your Internet traffic. Get ahead-- monitor your own, your partner's and even your competitor's urls.

With ObservePoint, you can track key pages, get notified of issues and take action. No more lost conversions due to down pages, long load times, broken redirects and missing tracking pixels. Monitor any offer for pennies a day.

Monday, October 19, 2009

Industry Resource: RingRevenue

In today's world of online and offline advertising, American consumers still make hundreds of millions of purchases over the phone. Advertisers spend more than $200 billion a year in offline marketing to reach those consumers.

Tracking and managing offline transactions was outside the realm of ad networks until now.

LinkTrust and RingRevenue have teamed up to offer another dimension of tracking. All LinkTrust partners can now get the benefits of measurable, performance-based media buys for products and services that have traditionally been harder to sell online through affiliate campaigns.

With LinkTrust Pay-Per-Call, affiliates can now get credit for any lead they generate, whether it's a call or a click. Because phone leads typically convert at a much higher rate and a higher average ticket price than online leads, merchants pay substantially more for a high-quality call than they do for a click.

The LinkTrust Pay-Per-Call service gives you true real-time data-rich reporting and analytics to track customer details and phone lead quality. You can even track the ROI of specific media placements. You set the price. You determine the target profile of your inbound callers and get unprecedented control over your campaigns. All with the click of a mouse and with no complex technology integration. The LinkTrust Pay-Per-Call service means more high-quality leads and sales for merchants, more commissions for affiliates and more transactions for networks.

LinkTrust Pay-Per-Call is easy to set up, easy to use and integrates seamlessly with your current LinkTrust platform and online campaigns. Best of all, it's from LinkTrust – a partner you already trust.

Friday, October 16, 2009


The discussion about email marketing is not a new one in the affiliate marketing world. Many LinkTrust partners run successful email campaigns, reaching targeted consumers resulting in high conversion rates.

With regulation on email marketing constantly evolving, staying on top of compliance is critical. We recommend partnering with a company that will make sure you're doing everything you're supposed to and nothing you're not.

UnsubCentral, a recognized leader in email compliance solutions, has helped hundreds of customers, from the Fortune 500 to leading Internet businesses, including many LinkTrust partners, comply with CAN-SPAM and data privacy regulations.

UnsubCentral solutions simplify email compliance and suppression list management across multiple parties through a secure and automated platform that gives you the flexibility, control and reporting you need to deliver your messages with confidence.

For more information, check out their web site:

Tuesday, October 13, 2009

Updated Webinar Scheduled Times

We're excited to have you join us for the LinkTrust Users' Group. If you're joining us in person or virtually through the webinar, we want to make sure you have the most up-to-date schedule available. We will update the posted the schedule as necessary.

Click here to register for the webinar!

Wednesday, October 21, 2009
10 a.m. Welcome from Bret Grow, President of LinkTrust
10:15 a.m. System Overview
1:15 p.m. Exercise in Campaign Building and Management
2:45 p.m. Affiliate Management
4 p.m. Reporting

7 p.m. Meet, Greet and Eat (
Register Today!)

Thursday, October 22, 2009
9 a.m. Pixel Tracking/ Trouble Shooting Domains
11 a.m. Industry Resource: Ring Revenue
1:15 p.m. Passing Data through URLs and Pixels
3 p.m. Industry Resource: UnSubCentral
4 p.m. Random Domains

Friday, October 23, 2009
9 a.m. Industry Resource: Apogee Invent
9:30 a.m. The Future of LinkTrust 6.0
10:45 a.m. Industry Resource: WebAssure

Friday, October 9, 2009

Meet, Greet and Eat

As part of the 2009 LinkTrust Users' Group, we are inviting affiliate marketing professionals from the Rocky Mountain area to join us for an evening of networking, good eats and fun.

Don't miss this opportunity to mingle with industry leaders in your own backyard! Register now!

Date: Wednesday, October 21
Time: 7 p.m.
Place: Historic Joseph Smith Memorial Building
9th Floor
15 E. South Temple St.
Salt Lake City, UT 84150
Cost: $40

This exciting event is around the corner. Reserve your spot today!

For additional event information, please contact:
Carol-Lyn Jardine, 801-331-6945 x 1106
Kyna Taylor, 801-331-6945 x 1118

We look forward to seeing you there!

Tuesday, October 6, 2009

Users Group Schedule

Excited for LinkTrust Users' Group in two weeks?
Click now to Register Today!

Here is the order of events you can look forward to:

Wednesday, October 21, 2009
Welcome from Bret Grow, President of LinkTrust
System Overview
Exercise in Campaign Building and Management
Affiliate Management

Meet, Greet and Eat in downtown Salt Lake City.

Thursday, October 22, 2009
Pixel Tracking/Trouble Shooting Domains
Industry Resource: Ring Revenue
Passing Data through URLs and Pixels
Industry Resource: UnSubCentral
Random Domains

Dinner Groups

Friday, October 23, 2009
Industry Resource: Apogee Invent
The Future of LinkTrust 6.0
Industry Resource: WebAssurance
Industry Resource: ObservePoint
One-on-one time with LinkTrust Gurus

Click now to Register Today!

New LinkTrust Recruits

We are excited to welcome Sarah Borden and Christina Dessi to our development team.

Along with being a talented software engineer, Sarah volunteers for many different organizations including the Civil Air Patrol where she participated in many different search and rescue missions.

A natural on the stage, Christina loves to join theatrical productions in her local community when she's not creating new code for LinkTrust products.

To read more about their talents and experience they bring to the table, read our newsletter article.

Thursday, October 1, 2009

Meet IMG Academies

Many of the world's top athletes, including Freddy Adu, Kobe Bryant, Maria Sharapova and LaDainian Tomlinson, have trained at IMG Academies, the world's premier destination for sport, training and education. Every year, more than 12,000 junior, high school, collegiate, adult and professional athletes from more than 80 countries choose IMG Academies to facilitate their athletic and personal improvement.

With the launch of their new online pro shop, IMG Academies is releasing several new offers to promote merchandise for each of the sports. The Academy's affiliate program also includes a commission for each person who registers for an IMG Academies program.

Get involved in IMG Academies' affiliate program today. Contact either David Portnowitz (941-752-2509) at or Ron Trytek (941-752-2462) at

Meet LinkTrust Partners

In every issue of the LinkTrust newsletter and every week on our blog we will be getting to know a LinkTrust partner. For the first spotlight we talked to David Portnowitz at IMG Academies. Their full story is in the October newsletter and another blog post.

If you would like your company to be spotlighted in the upcoming weeks, leave a comment here or contact me at

Check back often to meet the many LinkTrust partners!

LinkTrust version 6.1 summary

With the release of version 6.1, we updated and added several features to LinkTrust. Check out our October Newsletter where we've highlighted a few of the most anticipated updates.

The list was too long for our newsletter, so if you're a LinkTrust partner, be sure to check out the home page of the help center for the entire list.

If you don't have your password for the help system, please visit the Help page of the LinkTrust Support Desk. If you are new to the LinkTrust Support Desk, please register to take advantage of this great addition to our services.